Friends & Family
Getting Main Squeeze to launch
Last week, Main Squeeze officially launched to family and friends. If you’re in the UK or US, you can buy one now: mainsqueezeworld.com
Our first set of orders will be personally dispatched, but we’ve signed up a 3PL to manage future deliveries. We also built a custom app* to manage communication between our fulfilment partner and Shopify.
Princess and India are taking the lead on marketing. The plan is to advertise on Instagram, seed the product and find retail and PR partners. India joined last month as our first marketing intern.
And so we’re off to the races:
Receive orders from friends & familyRecover investment made so far
Sell out initial batch of socks
We sold £500 in our first week. Here we go!
*We built an app to avoid the additional £40/month cost of upgrading our Shopify Plan to integrate with our 3PL automatically. Thanks to Timi for inspiring the idea and Tosin for getting it out quickly. The entire thing (plus interface) took under a week.